It’s time to

Fashion for Earth.

They say you can have anything you want, if you dress for it. We want a more sustainable future for the planet. So what are we waiting for?

Register for the Earth Tee

The First Tee With A Conscience

The Earth Tee

Powered by  GreenGold

The earth thought ahead for us, light years ahead.
It’s time we put some thought back into it,
with the fabric of the future.

Powered by GreenGold

A soft, breathable t-shirt made from R|Elan™ GreenGold technology.


One of the lowest carbon footprints

Sustainably Created

Uses renewable energy


Saves 1000+ litres of water

Zero Waste

Made with 100% used PET bottles

Responsibly Created

Traceable manufacturing process

A journey initiated by
R | ElanTM at Lakme Fashion Week SR ‘18

In collaboration with IMG Reliance, R|EIanTM collected over 25,000 PET bottles at Lakme Fashion Week SR ’18 and recycled them to create GreenGold fabric that uses renewable energy that reduces carbon footprint.
This effort gave genesis to the Earth Tee. Wear the #EarthTee powered by RIElanTM GreenGold. Wear Pride!

Imagined for the future,
designed with love
by House of Anita Dongre

Designed exclusively for R | ElanTM by the country’s leading label in couture and apparel – House of Anita Dongre, the Earth Tee is brought to you with the collaboration of the best minds in fashion. We believe that fashion can do more than just look good, it can also save the earth.

Fashion that looks good for the earth

Wear it, Style it, Gift it, Love it

Born from careful consideration for both man and environment, from the first thread to the final product, the Earth Tee has been designed to comfort every fit and style diverse ensembles. If there’s one wardrobe choice you can make today, make it look good for the earth.

Make your fashion count. Get your own Tee With A Conscience.
Sign up to Register for the Earth Tee.

Each Earth Tee starts with PET bottles recycled by each and every one of us. The more we recycle, the more Earth Tee’s get released.

Bottles recycled until the next Earth Tee